This H.P. Lovecraft Mythos-inspired character looks like something straight out of a My Little Pony: Friendship Is Magic Brony’s nightmare! The adorable little critter is called “Little Maddie — Friendship Is Maddness.”
Created by the folks at Behance, Little Maddie is said to be under development for a series of animation shorts and toys. Go check out their site, if you like your madness in cute pastel colors.
It makes me want to write a sanity-stripping short story set on a tiny New England farm and called “The Colour Out of Equestria.”