This is it: Every movie in the Marvel Studios line of superhero films has been leading up to Avengers: Infinity War, and the House of Ideas has finally dropped the first trailer promoting its ultimate achievement. If this movie tanks, all 18 films Marvel has put on the screen over the past 10 years will have been for nothing.
But from the looks of this trailer, AIW will not tank. In fact, it looks like the biggest, baddest superhero movie ever. It looks positively epic!
Not only do we get to see Peter Parker’s Spidey Sense make its franchise debut, we get a bearded Captain America, a blonde Black Widow, Thanos without his helmet, Doctor Strange, Loki wielding the Cosmic Cube… I mean, the Tesseract, the cool Black Panther — and those A-holes, the Guardians of the Galaxy!
Take a deep breath. Just breathe.
So this new trailer for Spider-Man: Homecoming is really fun, and makes the movie feel a lot like the classic Spidey comics, in which ol’ Webhead is a wisecracking hero having the time of his life stopping street-level crime in New York City. This is a good thing. A very good thing.
Who wouldn’t want to watch that movie? I think Homecoming has a lot of potential to appeal to non-superhero fans, which could really boost its box-office numbers. And that’s not even factoring in fans of Robert Downey Jr.‘s Tony Stark/Iron Man.
Spider-Man: Homecoming, the Sony/Marvel Studios co-production that aims to rehabilitate the film franchise saw the release of two new posters today — and the results are decidedly mixed. Like the two-headed monster that this dual-studio movie is, the promotional material appears schizophrenic. One poster looks like it’s promoting a new Iron Man flick, while the other looks much more like a Spider-Man movie.
Let’s look at the posters designed for release in the USA first. This poster is a jumbled mess: a bunch of no-Spider-Man characters dominate — most notably, Robert Downey Jr.‘s Tony Stark and Iron Man. Now, I don’t blame Marvel for wanting to make sure audiences know that one of their most popular characters is in this movie, but is he the star? RDJ’s matinee-idol mug is clearly the largest, while his alter ego, Iron Man, is depicted rocketing toward the viewer, no doubt to save the day!
But what about Peter Parker/Spider-Man? The movie’s star, relative newcomer Tom Holland, is there, but as a fresh face, is he immediately identifiable? Who are all those other people? And, to top it off, Spidey himself is depicted turning around, as if in shock. Maybe he’s thinking, “How did all those people get behind me?” Way to go, Spidey-Sense!
Poor hard-luck Webhead — he doesn’t even get to be the star of his own poster!
We’re less than a week away from opening day for Captain America: Civil War, and if you need any more help getting excited for this blockbuster, just take a peek at these photos Marvel Studios and Disney have unleashed upon an already-rabid fandom.
Team Iron Man
Team Captain America
Hawkeye and Scarlet Witch
James “Rhodey” Rhodes
War Machine and Iron Man
Hawkeye and Scarlet Witch
Agent 13 and Everett Ross
Captain America and Iron Man
Vision wearing a sweater.
Steve Rogers and Sharon Carter
Agent 13, Black Widow, Captain America
Tony Stark and Steve Rogers
This “Absolut x Marvel” line isn’t real, but maybe — if enough folks post about it and the right marketing people get wind of it — the campaign could become a reality.
The good folks over at CBR first spotted these bottles, by Indonesian designer Krizia Soetaniman, who came up with the idea to combine the Absolut bottle with minimalist portraits of Marvel characters Captain America, Wolverine, Spider-Man, Thor, Hulk and — yes, really — Iron Man, along with baddies Venom and Magneto.
While this is liquor line is certainly not for children (or, seriously, alcoholic Tony Stark!), surely there are enough Marvel fans of legal drinking age around the world to justify putting this into production!
Once again, those clever folks over at Screen Junkies have come up with a funny piece — however, similar to Mad Max: Fury Road, the writers were forced to reach for truly bad stuff.
Yeah, the jist of it is that the movie couldn’t possibly live up to the insane fan expectations — and it didn’t. That’s the criticism in a nutshell.
But I did like how the voice-over pointed out that in addition to being entertaining on its own, this movie had to set up Captain America: Civil War, Thor: Ragnarok, Black Panther, Avengers: Infinity War Part 1 and who knows how many other follow-ups…
As the magic day — the first of May — approaches, the promotion onslaught for Avengers: Age of Ultron will begin in earnest. But for a film that looks like this much fun, I don’t think anyone is going to mind! Just watch the third TV commercial:
Did you catch the first clear, full-face shot of the Vision right there at the end, or did you blink? He’s the red-faced guy.
As a public service, here are the first and second TV spots, and the amazing full-length movie trailer.