John Carter Marketers: You’re Doing It Wrong!

Yesterday, Deadline.com’s Nikki Finke reported that early tracking numbers on John Carter are pointing toward a box-office flop of mammoth proportions. “The tracking for John Carter is shocking for a film that costs over $250 million,” Finke claims a rival studio executive wrote. “This could be the biggest writeoff of all time,” possibly as much as $100 million.

That’s bad news for those of us who have already tossed our swords at John Carter‘s feet, hoping for a film trilogy. Especially because the news gets worse: Finke further reports that studio exec claimed, “Women of all ages have flat-out rejected the film.”
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