Another trailer for the movie adaptation of Edgar Rice Burrough‘s legendary A Princess of Mars is out, and I’m not going to mince words here: This is my favorite trailer so far for the movie, to be called John Carter. This trailer is just a brief one minute long, but it makes the story of Carter’s adventures on the red planet look like a ripping yarn! This should be epic.
What makes this trailer work so well? (BTW, I don’t mean to imply that any of the others don’t work; just that this one works best.) It sets up the premise, establishes the stakes and gives viewers a taste of the action to come. In other words, it’s a true tease that doesn’t spoil. Take a look: