Take a look at this trailer for the upcoming remake of Tobe Hooper‘s classic 1982 horror film Poltergeist, and then ask yourself why this movie exists.
From the footage the studio is promoting, this looks like a straight remake — not a reboot and especially not a “reimagining” — so what’s the point? What’s new or different about this? Apparently nothing. So why do it? One reason: money.
The studio is looking to make a quick buck on opening weekend off the legend, and the name recognition means only minimal marketing costs will be needed; when you hear the name Poltergeist, you know what you’re going to get. (Well, what you originally got; who knows what this will deliver?)
Which is especially sad, because the talent behind this waste of time — producer Sam Raimi and stars Sam Rockwell and Jared Harris (MAD MEN) — are all capable of so much more.
If you’re one of the teens this movie is targeting — meaning you’ve heard old people talk admiringly about the original but you don’t want to want some “old” movie from the days of rotary phones — this Poltergeist opens July 24.