It was bound to happen, and it finally has — just as I called it: Warner Bros. has blinked and moved its DC Comics-based Batman v Superman: Dawn of Justice from its May 6, 2016, release date, bumping it up to March 25 and thus avoiding a head-to-head showdown with Marvel Studio’s Captain America 3.
Moving the unproven superhero team-up out of the path of the expected Marvel juggernaut is the right thing to do; an even better thing would have been to never have scheduled BvS:DoJ against the First Avenger in the first place. Cap 3 staked its claim to May 6 first. Now Warners and DC have to
eat crow and back down beat a strategic retreat.
Cap 3 will be be rolling on the momentum of this year’s fantastic Captain America: The Winter Soldier and the (likely) adulation from 2015’s Avengers: Age of Ultron, while BvS:DoJ will be relying on the checkered reputation of 2013’s Man of Steel and 2012’s The Dark Knight Rises. No contest.
Warner Bros. cannot afford to have both of its big guns (not to mention its launchpad for a Justice League film) taken out at once; not after announcing a truly ambitious slate of movies planned for release through 2020.