DOCTOR WHO show-runner Steven Moffat seems willing to take a page from the Irish wit when it comes to dealing with all those stories in the British tabloid press about DW’s supposed ratings problems.
A reader of Doctor Who Magazine asked Moffat about the negative headlines, and the executive producer wrote:
“‘Doctor Who continues to be a massive hit’ is not a headline. ‘Doctor Who in ratings crisis’ is. Perversely, so long as Doctor Who is huge, those newspaper stories will continue. I’ll start worrying that there’s a problem when people stop trying to pretend that there’s a problem. So long as we’re click-bait for the papers and bloggers, we’re just fine. Highest-rated drama of the year – highest-rated drama on Christmas Day. Only the insane would quote that as evidence for decline.”