Hallmark Also Sold Batman Valentines

Hallmark issued Batman-themed Valentine’s Day cards in 1966 — strangely, the same year Doubl Glo released a similar set. Could you imagine two companies getting the license to manufacture the same item for the same market today?

I think these Hallmark cards are kinda lame, so perhaps National Periodical Publications (DC Comics) was unsatisfied and went to Doubl Glo? Or maybe it was simply a case of no one paying much attention to merchandising and licensing back in those days? After all, it wasn’t until Star Wars came along in 1977 that licensed merchandise became a cash cow. In 1966, NPP was probably just happy to get a check in the mail!

These great images were also compiled by Chicago cartoonist Mark Anderson, who put them on his website.

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You’ll Fall In Love With These Vintage Batman Valentines!

You never can tell what you’ll discover on eBay. And, lucky for us, Chicago cartoonist Mark Anderson was exploring the online auction house when he chanced upon a bunch of Doubl Glo Batman Valentines from 1966 and snatched them up. Now he has posted them on his website for all comics fans to enjoy! Have a look:

Way to go, Mark!

ETA: It turns out Hallmark also sold Batman Valentines that very same year! Check them out!