Guillermo Del Toro Takes Vampires Viral

You might have seen this weird little video during last week’s installment of THE WALKING DEAD or glimpsed it online and wondered what it was all about: scurrying rats and the tagline “He Is Here”?

Turns out it’s just first phase in the viral marketing campaign for director Guillermo Del Toro’s (Pacific Rim, Pan’s Labyrinth) upcoming vampire TV series, THE STRAIN. Based on a trilogy of novels Del Toro penned with writer Chuck Hogan, the 13-episode series will air on FX — home of AMERICAN HORROR STORY — and be guided by Carlton Cuse (LOST).

The series aims to take a grim-and-gritty look a vampirism as seen through the eyes of a doctor with the Centers for Disease Control who investigates a gruesome mass murder on an airliner. Stars include John Hurt (DOCTOR WHO),  Sean Astin (Lord of the Rings), David Bradley (BROADCHURCH), Kevin Durand, Mia Maestro, Corey Stoll, Doug Jones (Hellboy) and Jonathan Hyde.

The Strain does not yet have an official premiere date, but it will be sometime in 2014.