Who says China isn’t a capitalist wonderland? The latest weapon in the Chinese economic arsenal is Hello Kitty beer.
Yes, you read that correctly: Hello Kitty beer.
Officially licensed by Japanese company Sanrio, the elixir is brewed in Taiwan by Long Chuan, and it is only available in China (for now) . The brew comes in six fruity flavors, including lemon-lime, passion fruit, banana and peach, according to Geek Tyrant.
Kotaku went as far as obtaining some of the beer and giving it a taste-test. The result? It’s more like drinking fruit juice than an alcoholic beverage. The Hello Kitty label is 2.3 percent alcohol by volume — which isn’t much, but it’s still alcohol inside a can adorned with the global symbol of kawaii (cuteness). Kotaku’s critic says:
“The lemon lime flavor tasted like a light limeade of sorts, almost losing the lemon flavoring. It was smooth and sweet, like a lime soda. It didn’t taste like beer. The lime flavor was the strongest flavor in this brew. The peach one also tasted more like fruit juice than beer. It was good, but sickly sweet. Again, you can barely tell it’s beer. The only downside to the peach was that because it was so sweet, there was this weird, almost soapy after-taste at the end of each sip. The peachy-soapy flavor does linger on until something washes it away.”
Could that “something” be the collective tears of millions of little Hello Kitty fans?