Man of Steel Deserves Better Art

superboreThe latest poster for Zack Snyder’s Man of Steel — set for release just one month from now — is a crashing bore, and indefensible as a promotional item for the first — and arguably greatest — superhero.

There he is, the Last Son of Krypton, staring balefully over his shoulder — exactly like 50 million other movie posters featuring bajillions of far lesser characters. Zzzzzzzz

Kal-El deserves something better. Lots better. I mean, why not just give up totally and toss in some floating blue heads and a few spurts of orange highlights. Ugh.

I was getting monumentally psyched for this production, but now… How many films have been destroyed by poor marketing in the past few years? (I’m thinking specifically of last year’s John Carter, a good movie done wrong.) I’d hate to see the marketing folks smother MoS in its crib when it’s looking this good.

flyinghighEspecially when there’s a vastly superior photograph available. Take a look at this inspiring image of Superman at the edge of space. Now that’s an exciting vision of an iconic character! Toss in your info block (in an exotic typeface) in the lower right and voilà! Legendary.

The sad thing is, Warner Bros. seems to know what they’re doing with the property up to this point, at least judging by the story synopsis:

“In the pantheon of superheroes, Superman is the most recognized and revered character of all time. Clark Kent/Kal-El (Henry Cavill) is a young 20-something journalist who feels alienated by powers beyond his imagination. Transported years ago to Earth from Krypton, a highly advanced, distant planet, Clark struggles with the ultimate question, ‘Why am I here?’ Shaped by the values of his adoptive parents Martha (Diane Lane) and Jonathan Kent (Kevin Costner), Clark discovers having extraordinary abilities means making difficult decisions. When the world is in dire need of stability, an even greater threat emerges. Clark must become a Man of Steel, to protect the people he loves and shine as the world’s beacon of hope – Superman.”

Man of Steel will be released on June 14th.

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