And so it begins… the real promotional push in the ramp up to this fall’s big sequel, The Hunger Games: Catching Fire. (But who’s that guy photobombing Katniss?) Up until now, we’ve had to make due with some sexy set photos.
I like the idea of starting with these Victory Tour promotional posters because the campaign feels very organic. In the books, a Victory Tour was de riguer for the winner of the Hunger Games, and of course the Capital would be eager to put the best possible face on the unprecedented dual winners, Katniss Everdeen (Jennifer Lawrence) and Peeta Mellark (Josh Hutcherson).
Of course, you can never go wrong with plastering Jennifer’s luminous face on anything, so it’s no surprise seeing her looking awesome here — beautiful and brave and heroic…