Of course you’ve heard of that holiday-season prestige project that’s expected to snap up a bunch of Oscar nominations (and wins) when it is released in November — a little picture called Lincoln, starring Daniel Day-Lewis and directed by a guy named Steven Spielberg. Awards bait, for sure.
I mean, just look at this initial teaser poster: It’s packed with so much… gravitas… that I imagine it would be difficult to hang on a wall because it’s so heavy and serious. This is clearly “a film by,” and not some popcorn romp. There’s nary a mention of his other career as a slayer of vampires!
Look at DD-L, all grim, as if the weight of preserving the Union is on his shoulders. He’s alone — that stark white background tells us he’s on his own — and it’s in black-and-white, which means it’s Serious. Plus, he’s pretty much struck the same profile pose as on the penney, so you know it’s him.
Coud you imagine if the Lincoln teaser had been handed over to one of the hack publicity firms? We surely would have gotten the image of Lincoln’s disembodied head (colored blue, of course) floating over a generic Civil War battle scene, with maybe Mary Todd Lincoln’s head and a male supporting character’s floating below and behind Lincoln while a jagged bolt of orange light slices down the poster vertically. The log line would be something insipid but deep-sounding: “The war that tore his country apart almost tore the president apart.”
I don’t know… maybe you can think of something better?