It’s the Beginning of the End for Marvel

Now that DC Comics has had a year to shake down its “New 52” company-wide relaunch, Marvel is poised to get into the act with its own rebranding, called “Marvel NOW!”

It looks like things start hitting the fan in October when, according to solicitations, Marvel cancels nine titles — including some surprising ones — and launches a new flagship comic and a movie tie-in miniseries.

The following issues, shipping in October, will be the final issues of these series: Captain America #19, The Mighty Thor #22, Incredible Hulk #15, Invincible Iron Man #527, Fantastic Four #611, FF #23, Uncanny X-Men #20, New Mutants #50, and X-Men: Legacy #275.

The new ongoing, Uncanny Avengers, written by Rick Remender and drawn by John Cassaday, will be launched with an issue #1 in October. It will feature a mixed roster of Avengers and X-Men working as a “sanctioned” team led by Captain America. It will have all the modern “event” baggage, including multiple covers, etc., needed to introduce what is being billed as “the greatest era of the Marvel Universe.” All that for $3.99. (What, you didn’t think the nuMarvel would be cheaper, did you?)

Thanos

The new miniseries is called Thanos: Son of Titan, and will run five issues. It will be written by Joe Keatinge, with art from Rich Elson. This looks like it pivots off the Avengers movie to explain Thanos and his powers and motivation.

It’s worth noting that both comics are solicited as having 32 pages, but Thanos is $2.99, while Uncanny Avengers weighs in at $3.99.

And there is more to come, as part of Marvel NOW!.

In November, Brian Michael Bendis and Stuart Immonen launch All-New X-Men, and then, in December, comes Avengers, by Jonathan Hickman and Jerome Opena. New Avengers, by Hickman and Steve Epting, will follow in January.

Uncanny Avengers

Hmmm, Fantastic Four, “The World’s Greatest Comic Magazine,” is getting canceled? Sounds pretty cynical to me. And no solo books for Avengers mainstays Thor, Iron Man and Captain America? Seriously, I do not believe Marvel will forego having Cap and Iron Man headlining their own titles after the success of the Avengers movie, so the only question is, will they be rebooted with new #1s? Will Thor get another crack at topping his own book, or will he be folded back into Journey Into Mystery? Now that Hulk has finally made a positive impression on the silver screen, why take him off the comic shop racks? (Red Hulk does not count!)

Was Marvel Editor-in-Chief Axel Alonso just taking shots at DC’s “New 52” when he told Comic Book Resources:

“Marvel NOW! starts with the creators, so don’t expect writer shake-ups across the line by the fourth or fifth issue, or half the titles to get canceled and replaced by a new #1. We aren’t throwing $#!# at a wall, seeing what falls off and then replacing it with more $#!#. [Laughs] We’re building books we expect to last.”

We shall see…

One thought on “It’s the Beginning of the End for Marvel

  1. I don’t think that Marvel’s reply to DC reboot will have the same success. First of all, readers are not stupid: you can tell them “this is not a reboot” a thousand times, but they perfectly understand what’s going on, and they tend to prefer the publisher who had the idea first – in this case, DC Comics. Secondly, it looks like that Marvel reboot will be far less revolutionary than DC one, and this could have negative consequences: the less you change your titles, the less you will attract new readers.
    If we talk about excellent series, then Marvel and DC are in a draw: Marvel has Daredevil, Punisher and Avengers Academy, while DC has Animal Man, Grifter and Nightwing. But, if we consider their whole offer, you can see that Marvel, apart from the 3 series I mentioned, isn’t publishing anything worthy, while DC is printing a lot of interesting comics: for example, almost all the Batman titles and spin-offs are not excellent, but very good indeed. This is another reasons why DC is doing better than Marvel: DC superheroes have a lot of well defined supporting characters, and, since they are so interesting, they can easily carry a title on their own, like Catwoman and Batgirl do. Marvels comics, on the contrary, are too focused on their main characters, and this makes impossible for Marvel to create a good spin off and consequently to vary their offer.

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